CityPups

Following the Google Ventures Design Sprint methods, I began by diving into CityPup's problem scope, user research, and company objectives, to get a detailed understanding of the problem, the brand, and their mission. I identified key challenges faced by potential dog adopters in urban areas and conducted extensive research into competitor platforms and user behaviors. Using the insights gathered, I created initial sketches and low-fidelity wireframes, through which I conceptualized the dog-matching quiz and other core features aimed at improving the adoption process.

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After solidifying my solution plan, I refined the wireframes and moved on to high-fidelity designs, incorporating branding, visuals, and a user-friendly interface to guide adopters through the quiz and search functionality. 

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Once the designs were finalized, I conducted a round of user testing to ensure a seamless experience that aligned with CityPups' vision and goals. I gathered insightful information and feedback regarding areas and features of the prototype that needed to be improved or altered. Testing allowed for clarity in my design solution and where it was evident that further refinements were necessary.